the benefits of outsourcing marketing

For argument’s sake, let’s say that companies spend around 10% of their budget on marketing, as suggested by this report, to gain market share in their sector. That chunk of budget needs to work hard. With a budget of £100k you would therefore spend £10k on your marketing and for a budget of £1 million you would spend £100k. How can you make that work when a salary for a marketer won’t even be possible with £10k per annum and £100k would not buy you a full team with all the skills required? The simple answer is: outsourcing.

Whilst some companies have a fear of losing control of anyone or any business that isn’t directly in the line of sight, outsourcing is a long practiced, effective solution for getting the most for your money. Here’s some reasons to consider using independent marketing specialists, who will enable your business to be more flexible, more capable and produce more for your investment.

access unlimited skills

One employee means one skillset, one career history and one perspective. By hiring independent workers per task, you can one day hire a film maker, the next a social media expert, the next a designer. You’ll need multiple skillsets to compete in today’s ultra-specialist, ultra-competitive marketing arena. You’ll need to be flexible to trends and requirements. In short, you’ll need more than one skillset to make a difference.

pay for what you order

Your money is never idle, in the sense that you pay for a service that shows results, or rather, you definitely do not spend your company’s cash on someone who may sit at a desk until 5pm, looking busy. You agree a brief, the work gets delivered and you sign it off. Procedure in action means you always receive deliverables to your satisfaction.

reduce all overheads

Hiring someone permanently means spending on office space and equipment such as a computer, software, a workstation and a telephone. There are many other costs in addition like taxes, pension, holidays, sick leave, further training and taking up management time. Outsourcing means all the extra overheads diminish. It’s clutter free and relatively admin free. It reduces the headaches of organisation and saves money for profit.

gain high level expertise

The truth is that many people choose to go freelance after becoming so good at what they do they are confident enough to go it alone. This means when you hire an independent professional, you have someone who is at the top of their game. They will have more experience from taking on diverse projects and have an engrained understanding of deadlines as their fee can depend on meeting them.

At Find a Creative Pro, we organise the right outsourced professionals for you, so your marketing is effective and your use of budget is efficient. If you know you need more marketing but don’t want to invest in a hire for your office, get in touch and we’ll manage the process for you. We work on retainer, so your marketing needs are met throughout the year, with minimum fuss and maximum impact.