client Ca’ Pietra

Ca’ Pietra source the best quality, best value floor and wall materials in the world from natural stone to man-made materials such as encaustic tiles, high-quality porcelain and mosaics.

the brief

FACP were required to help build and develop a B2C marketing campaign for Ca’ Pietra to spread brand awareness and drive footfall into retail partners, who are spread across the UK. Ca’ Pietra also needed to grow their base of retail partners and wanted support with existing partners, by crafting engaging, exciting point of sale material.

the delivery

Having worked with the team on sister brand ‘Artisans of Devizes’, it was easy to work together in this project too, so although the needs were different the team understood how to identify and drive commercial growth whilst managing costs effectively.

Ca’ Pietra is a colourful, stylish and leading brand when it comes to innovation so we needed to find creative ways to take the brand to market and campaign direct to the end user. FACP did some customer profiling, core message analysis and helped plan the marketing mix and content calendar. This involved using a very visual-led campaign, utilising social media and other digital marketing channels, including PPC and SEO development, as well as PR and events. A new process was set up for growing sales and expanding the retailer base in addition.

the results

Results are positive, seeing growth whilst reducing overall marketing spend, because it’s more strategic and focused.

capietra.com
Find a Creative Pro does the anaylsis first, then finds the right talent to make a difference to your business. Contact us if you want to use marketing effectively for business growth.